![]() ![]() We're conditioned not to ask for things - and when we do ask for them, we've learned that we have to offer something in return. So the trick is to take your idea and set it on a collision course with reality as soon as possible. It was kind of a catch-22: You couldn't prove to your investors that your idea would work unless they gave you money to prove that your idea could work. You have to convince future employees, investors, business partners, and board members that your idea is worth spending money, reputation, and time on. When you start a company, what you're really doing is getting other people to latch on to an idea. ![]() And while you're at it, try and find something that's more than just a onetime scale, so that once you've found a customer, you'll be able to sell to them over and over again. You want something where the effort it takes to sell a dozen is identical to the effort it takes to sell just one. ![]()
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